Hastings
Brand + Product Designer
- Role
- Brand Product Designer at Weckmethod
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Hastings
With an educational background in anthropology and design, and experience in marketing…
Experience
Brand Product Designer
Mar 2021 — Present · San Diego, CA, US
Pitched, developed, designed an updated brand identity and style guide, successfully applied it across all brand media channels to establish much needed cohesion and a recognizable look.• Drafted and designed new company website using Webflow, working directly with a full stack developer to successfully integrate the low/no-code designs into the existing back-end architecture • Management and direction of freelance contractors on simultaneous projects, providing written storyboards, style guides, project guidelines and milestones• Designed branding, logo, and retail packaging for launch of trademarked product, the Hybrid® Rope• Filming + post-production of video content and photography for ads across all relevant social media and advertising platforms (ex: seasonal sale initiatives, audience-specific campaigns, general fitness campaigns, live training promotional campaigns) • Art direction on specific photography initiatives for product and lifestyle to coincide with the updated brand identity• Designed updated print collateral for existing products, applying a standardized media size for all products going forward (user manuals/product inserts)
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