Candy Yuan

About Candy Yuan

Hey! I’m Candy, a proud first-generation Asian-American student at the Zicklin School of Business, pursuing a B.B.A. in Business with a concentration in Marketing, minoring in Graphic Communications! Through internships, client work, and fellowship-based projects, I’ve supported content strategy, platform analysis, campaign research, social performance audits, and brand-facing tailored recommendations designed to strengthen audience engagement and storytelling. I’m especially interested in creative strategy and brand marketing that incorporates culture, consumer behavior, and digital media. Beyond marketing, I’ve worked in roles requiring compassion, leadership, and service-from customer support in retail to early childhood education-each strengthening my ability to collaborate, solve problems, and grow professionally. I also love exploring trends in beauty and fashion, constantly studying how brands build progressive, authentic relationships with their audiences. Let’s connect and feel free to reach out at c••••••••@baruchmail.cuny.edu or c••••••••@gmail.com to have a chat!

Experience

1. Social Media Marketing Intern

   Fazit

   Jan 2026 — Present · NY, US

   Executed fast-paced TikTok and Instagram content support by filming on short notice, organizing raw footage, and capturing campaign-ready social assets for brand initiatives.~Represented the brand during on-site shoots by leading product demonstrations, engaging directly with consumers, and supporting product education for social content capture.~Contributed to field marketing and brand activation efforts through retail demonstrations, pop-up support, and high-traffic promotional activation efforts aimed at increasing brand visibility and driving sales.

Education

• Baruch College

  Bachelor of Business Administration - BBA

  2023 — 2027

• Edward R. Murrow High School

  Communications

  2016 — 2023