Candi West

About Candi West

Proven Leader with strong business acumen and experience across manufacturing, financial, healthcare, and service industries. With a diverse background spanning human resources, business management, sales, operations, coaching, and consulting, I thrive at the intersection of strategy and staying attuned to the details that elevate both employer and consumer brands, optimizing performance and growth. Lee Iacocca once said, “Business, after all, is nothing more than a bunch of human relationships.” And I couldn’t agree more. Whether I’m building an employer brand to attract and engage top talent or shaping a consumer brand to enhance market presence and reputation, I create experience-focused solutions to build environments where employees thrive, brands resonate, and business results follow.From Numbers to People - Understanding What Drives ResultsI began my career in finance, analyzing costs and operational efficiencies for a Fortune 500 manufacturing company. But the numbers told a bigger story—that well-designed processes and engaged employees fuel business success. This realization led me to Human Resources, where I saw an opportunity to drive performance and alignment by building recruiting, engagement, and employee relations processes that reinforce company values, leadership behaviors, and employee experience. Later, in sales and business development, I applied that same approach—helping companies recognize that their brand isn’t just the product or service they market, but the experience they create every day—with employees, customers, and partners.Known as a passionate \"Speaker of Truth,\" I build strong relationships by bridging the gap between creative vision and operational reality—ensuring solutions are innovative, seamlessly integrated, and built for long-term success. My relentless pursuit of excellence,(sometimes) audacious approach, and unwavering focus on experience allow me to remove friction, drive efficiency, and create unparalleled engagements—delivering real impact for organizations in the following areas:Expertise & Focus Areas: • Employer Brand & Talent Strategy • Talent Acquisition, Onboarding, Engagement, Recognition & Retention • Employee & Leadership Development & Career Coaching • Career Transition & Outplacement • Customer Success & Account Management • Business Development & Partnerships

Experience

1. Founder & CEO

   Westmalone Group

   Mar 2021 — Present · Charlotte, NC, US

   Outplacement, Career Coaching & Leadership Development

Education

• Auburn University

  BS, Finance

  1997 — 2000