Candis Allred
- Role
- Vice President of Business Development Simon Media Experiences at Simon Property Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Candis Allred
Experienced Senior Vice President of Business Development with a demonstrated history of…
Experience
Vice President of Business Development Simon Media Experiences
Jan 2012 — Present
Lead a sales organization of 50+ Business Development Marketing professionals in revenue generating program development for local and regional digital, media and experiential campaigns through lead generation tactics, pricing strategies, proposal development and fee and term negotiations. • Identify, cultivate and manage large enterprise clients and accounts with agencies and key retail accounts such as Nike, Apple, Lululemon, Guess, Sephora and Columbia Sportswear to drive incremental income through brand and performance-based campaigns. • Develop and execute a strategic business development plan to drive a $22+MM annual regional budget through digital and static media sales and experiential activations with direct focus on retail, advertising agencies, and new business development. • Experienced in cross-functional collaboration to meet clients’ goals and drive incremental income by identifying new opportunities to fuel growth through various verticals including Gift Card, Short Term and Permanent Leasing and Tourism programs. • Proficient in securing, cultivating and strengthening client relationships with all levels of decision makers including C-level executives. • Strong track record of high-level negotiation and successful internal and external relationship management.• Analyze, prepare, and submit annual budget and monthly forecast reports. • Mange all aspects of contract negotiations, including cross departmental, to deliver client objectives while mitigating business risk and maximizing financial objectives.
Education
New Mexico State University
Bachelor of Business Administration, Marketing
1997 — 2001
Skills
- Management
- Advertising
- Forecasting
- Contract Negotiation
- New Business Development
- Business Development
- Strategy
- Marketing Strategy
- Customer Service
- Event Planning
- Sales Management
- Market Planning
- Sales
- Marketing
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