Candice Garcia

About Candice Garcia

Social media strategist with 10+ years of experience in driving (award-winning) result-based campaigns that align with client business objectives. AREAS OF EXPERTISE *I have a passion for social media and creating performance-based strategies that are rooted in the understanding of consumer behavior and platform nuances to drive connection, engagement, and action across channels. Strategies include: GTM Social + Digital, Influencer, Community Management *Establishes campaign KPIs for campaigns based on overall business goals, monitors performance to inform real-time + ongoing optimizations.*Guides creative teams from ideation to execution of deliverables to ensure campaign creative is aligned to campaign objectives, audience insights/behaviors, and channel best practices. CAREER HIGHLIGHTS 2022 *Platinum Marcom Award Winner for Reliant Energy\'s True Colors Social Video Campaign - Digital Media | Social Media | 212c. Social Branding Campaign 2021 *Silver Austin Addy for Church\'s Chicken \"Drive-thru Graduation\"*Bronze Austin Addy for Church\'s Chicken \"Camp Smokehouse Finders Keepers\" Facebook 360-degree scavenger hunt 2020 *Recognized as Austin Ad Federations 2020 Big Wig - Social Media Manager/Strategist *Church\'s Chicken Sandwich Launch Influencer campaign resulted in earned media value 4X greater than brand investment and a 90% increase in daily brand mentions 2019 *National Gold Addy Award, Social Media Campaign - UPS Wishes Delivered *Gold Addy Award, Digital Best in Show -\"Little Girl, Big Future\"*Social Media Week Panel Moderator *Beyond the Music Panel Moderator 2018 *Athena Award- UPS Wishes Delivered (\"One Girl\'s Future in the Skies\") 2011 *Social Media Production Manager for the show X-Factor 20••••13 *Lead Social Media Manager for Mike Tyson, Floyd Mayweather, and Chad Ochocinco

Experience

1. Senior Connections Strategist, Social

   T3 Now Material

   Mar 2016 — Present · Austin, TX, US

   Day-to-day lead Strategist across paid, owned and earned channels for a broad range of clients verticals like global logistics, QSR, energy, and global banking• Leverage audience insights, emerging trends, channel best practices, social listening, and past campaign learnings to develop performance-driven GTM and influencer strategies• Synthesize client requests to develop cohesive creative social briefs and collaborate with creative teams throughout ideation and production process to ensure deliverables aligned with campaign objectives and platform best practices• Collaboratively work with paid media and analytics teams to optimize and refine social content and develop benchmarking and measurement reports.• Develop POVs covering social and industry-specific trends for internal and external stakeholder distribution• Manage and mentor junior colleagues Experience with native social platforms, social publishing, and intelligence tools like Sprout Social Digimind and Helixa.Highlights:2021•Austin Addy for Church\'s Chicken \"Camp Smokehouse Finders Keepers\" Facebook 360-degree scavenger hunt2020•Recognized as Austin Ad Federations 2020 Big Wig - Social Media Manager/Strategist•Church\'s Chicken Sandwich Launch Influencer campaign resulted in earned media value 4X greater than brand investment and a 90% increase in daily brand mentions2019•National Gold Addy Award, Social Media Campaign - UPS Wishes Delivered•Gold Addy Award, Digital Best in Show -\"Little Girl, Big Future\"•Social Media Week Panel Moderator •Beyond the Music Panel Moderator2018•Athena Award- UPS Wishes Delivered (\"One Girl\'s Future in the Skies\")