Candice Quirk

About Candice Quirk

Dynamic and results-driven with a proven track record of driving revenue growth and cultivating impactful relationships across diverse industries, including B2B, retail, e-learning, SaaS and luxury home goods. Leveraging experience in performance marketing, client services and project management, I specialize in developing innovative partnership strategies, maximizing ROAS and achieving measurable client success. A recognized leader and collaborator, I am passionate about delivering tailored solutions, optimizing marketing initiatives and fostering a culture of inclusion.

Experience

1. Manager, Strategic Partnerships, Key Accounts

   Acceleration Partners

   Feb 2023 — Present · Atlanta, GA, US

   Develop, negotiate and foster new, bespoke partnerships to drive recruitment and revenue growth within a $93M+ enterprise-level merchant portfolio, encompassing B2B, sneaker/apparel, luxury home goods and ancestry sectors. Additional experience spans e-learning, SaaS, travel, accessories, sporting goods, mattresses, pet food, ticketing, media and office supply verticals.• Identify and negotiate optimization and activation opportunities with premium publishers, such as The Wirecutter (growing revenue by 167% YOY), Rakuten, Capital One Shopping, Forbes.• Maximize client goals and efficiency with performance-based marketing on a CPA, CPL and CPC basis, negotiating with publishers to preserve margins and ROAS.• Research, sell and execute out-of-the-box partnerships (i.e, influencer, TM+, new-to-affiliate, connected TV, offline partners).• Collaborate with global account teams to develop/execute merchant strategy and deliver upon client goals. • Request, plan and lead publisher calls, 2-4 weekly.• Cultivate and maintain strong client relationships, present opportunities and performance in client meetings. • Recipient of RetailMeNot/Ziff Media Group Partner Rep of the Month, April 2024, working closely on TM+(clicks up 112% YOY).• Co-founder/co-leader of parent/caregiver ERG (employee resource group) and social lead for the Atlanta area.

Education

• Central Michigan University

  Master of Science in Administration, General Administration with emphasis on project management (PMBOK® Guide & CAPM® curricula)

  2018 — 2020

• Central Michigan University

  BAA, Integrative Public Relations

  1999 — 2003