Candice McCloud

About Candice McCloud

I’m a strategic marketing leader who thrives at the intersection of storytelling, technology, and global executionIn my current role at Salesforce, I develop campaign frameworks that scale across continents, and collaborate with cross-functional teams to launch AI-powered narratives, all while consistently earning top performance ratings for my execution and innovation. I am proudly known for sparking joy, and turning complex ideas into clear, compelling journeys that build brand and drive demand. Whether it’s developing global strategy, mentoring teams, or launching content that resonates—I love what I do and bring energy, clarity, and vision to every team and in every campaign. I’m all for teamwork making the dream work, and have an effective approach to team building, which enables productive cross-functional collaboration, while boosting performance, productivity, and morale.A true believer, advocate, and champion in creating and celebrating inclusive spaces. Plus, I\'m pretty darn fun to work with, too Oh, and I am also the proud Author and Illustrator of the “Oh Macy” children’s book series (avail on Amazon Kindle + Paperback)I love what I do, but more importantly than what I do, is who I am ‍My Global upbringing (born in NY, raised in Japan and the Midwest, matured/cultured around the world) has afforded me the tremendous opportunity to connect with and learn stories from people of multiple cultures and backgrounds, developing for me, a healthy well rounded view and appreciation for people and the world in which we live. Let’s connect!

Experience

1. Director Global Integrated Campaigns

   Salesforce

   Aug 2025 — Present · MD, US

   I get to connect creativity, strategy, and data & AI to design the global integrated marketing campaign framework for Salesforce’s agentic AI platform, Agentforce. My focus: bringing innovation & strategy to every touchpoint and ensuring our storytelling resonates across audiences and markets worldwide.Want less fluff? Ok, ok. I do that by:• Leading full funnel integrated campaign architecture across product marketing, creative, content, paid media, social, analytics, and global field teams.• Driving cross-portfolio alignment across a global system to craft and enable a unified go-to-market motion.• Serving as a strategic advisor shaping messaging, creative, channel & audience strategy, and activation planning.• Developing scalable KPI-driving campaign frameworks that improve execution consistency globally, and thoughtfully align the customer journey.Back to the fluff:Every day, I get to help shape what it means for companies to become truly agentic enterprises — empowered by AI, grounded in data, and fueled by human creativity.

Education

• Southern Illinois University, Carbondale

  Bachelor of Science, Marketing

  2003 — 2007

Skills

• Key Account Development
• Sales Operations
• Customer Service
• Direct Sales
• Shopper Marketing
• Leadership
• Sales Management
• Food Service
• Marketing
• Profit
• P&L Management
• Customer Relationship Management (Crm)
• Iri
• Ac Nielsen
• Customer Marketing
• Personal Development
• Food
• Sales Process
• Nielsen
• Recruiting
• Coca-Cola
• Store Management
• Market Planning
• Marketing Research
• Business Development
• Beverage Industry
• Key Account Management
• National Accounts
• Trade Marketing
• Life Skills
• Consumer Products
• Distributors
• Direct Store Delivery
• Account Management
• Competitive Analysis
• Retail
• B2b
• Selling
• Management
• Team Building