Candice Marti
Assistant Professor of Marketing @Mississippi State University
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WORK HISTORY
Assistant Professor of Marketing @Mississippi State University
Starkville, MS, US
EDUCATION
Chapman University
Master of Business Administration (MBA), Marketing and International Business
Louisiana State University
Doctor of Philosophy - PhD, Marketing
Chapman University
BA, Social Science / Psychology
SKILLS
ABOUT CANDICE MARTI
Dr. Candice Marti is an Assistant Professor of Marketing in the Department of Marketing, Quantitative Analysis, and Supply Chain Logistics in the College of Business at Mississippi State University. Candice is interested in service marketing and the organizational frontline, with her primary areas of research centering around exploring the intersections of service, marketing strategy, and consumer behavior research, including: • Frontline employee-customer interactions • Service failure and recovery• Customer vulnerability• Service management• Retailing• Firm strategy at the sales-service interface • Customer engagement• Stakeholder engagement and multi-actor collaboration • Artificial intelligence in serviceCandice is also a former marketing executive with more than 20 years of experience developing marketing and communications strategies that led to positive growth and behavior change. She is adept at influencing individuals and groups to maximize performance and create synergy. Candice has diverse, multi-industry, global experience and has built, developed, and retained top-quality teams.
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