Candice L. Sylvia

Global Integrated Marketing & Education Director, Alterna Haircare @Henkel

I oversee the PR/Trade Marketing and Global Education teams to build robust and interconnected go-to-market 360 strategies. Together, we build the omni-channel campaigns that drive authentic and deep relationships centered around impact, connection, and storytelling. As an inclusive leader I bring together the teams who leverage consumer psychology as a north star to deepen brand authority and catapult sales. Highlights-Work closely with Sales and Marketing teams to ensure synergistic messaging in all customer communications