Candice Lipps
Sr Director, Demand Generation @Anvilogic
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WORK HISTORY
Sr Director, Demand Generation @Anvilogic
EDUCATION
San José State University
Bachelor of Science , Business Administration
SKILLS
ABOUT CANDICE LIPPS
I am a creative and results-driven global marketing professional with more than 20 years of experience in digital marketing, lead generation, content marketing, customer engagement and loyalty, field marketing, virtual events, strategic events, and social media for Fortune 500 and start-up companies. I successfully build and mentor high-performing teams and implement strategy and process that drives efficiency and results. Deep understanding of the enterprise security space including content development, persona-driven marketing, and how to successfully stand out in a noisy and competitive marketplace. CORE CAPABILITIES- Revenue-generating global integrated marketing programs - Content marketing strategies and content creation- Marketing automation and nurture strategies- SaaS-based trial strategies- Awareness campaigns including retargeting- Web, social, and digital marketing that drive engagement and conversion- Demand waterfall, reporting, campaign analysis- Strategy and execution of events that engage customers, prospects and employees - Customer-centric marketing including user groups, advisory boards, and loyalty programs- Localization strategy and execution- Building impactful relationships with cross functional teams that achieve business results: product marketing/management, sales, vendors, and customers - Agency and vendor selection and management
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