Candice Krans
Senior Director of Real Estate @Crunch Fitness
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WORK HISTORY
Senior Director of Real Estate @Crunch Fitness
EDUCATION
University of Phoenix
Master of Business Administration (MBA), Energy Management
University of Phoenix
Associate of Arts and Business, Business Administration and Management, General
University of Phoenix
Bachelor's degree, Business Administration and Management, General
ABOUT CANDICE KRANS
Results-driven real estate executive with over a decade of experience leading market strategy, site selection, and development operations for high-growth national brands. As Director of Real Estate at Crunch Fitness, I’ve led the charge on expansion strategy, driving a 97.7% increase in lease signings over the past two years—while also managing and mentoring a team of high-performing real estate professionals.I bring a proven track record of scaling infrastructure, optimizing development pipelines, and aligning cross-functional stakeholders to accelerate growth. My leadership spans far beyond the leasing function: I’ve served as the project lead for company-wide strategic initiatives, produced national events like ICSC Las Vegas for 20+ franchise groups, and played a key role in preparing the company for private equity sale diligence.What sets me apart is my ability to operate at both the strategic and executional levels—connecting the dots between data, people, and process to deliver results in dynamic environments. Whether I’m managing multi-market rollouts, revamping marketing assets, or enforcing franchisee development schedules, I bring clarity, consistency, and a bias for action to every initiative I lead.Key Highlights:Led real estate growth, resulting in a 97.7% increase in lease signings in 24 months.Managed a high-performing team responsible for nearly 100 new club signings toward the brand’s most ambitious first work out cycle to date.Architected and launched national real estate communications infrastructure, including pipeline tools, quarterly newsletters, and leasing dashboards.Drove thousands of qualified leads from a single ICSC trade show through targeted planning and franchisee engagement.Contributed significantly to company-wide initiatives beyond real estate: strategic planning, M&A prep, tech platform alignment, and brand positioning.Continually looking to scale high-growth brands through thoughtful leadership, structured execution, and deep market intelligence.
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