Candice Hyytinen
Lead Product Marketing Manager @Braze | AI Platform & Ecosystem | (ex) @Zapier @Twitter
- Role
- Lead Product Marketing Manager, Ai at Braze
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Candice Hyytinen
Product marketer with 7+ years of experience driving growth, adoption, and storytelling for SaaS and AI platforms. I’ve led launches that shaped market narratives and connected new technologies to millions of users.At Zapier, I led go-to-market and positioning for platform and AI innovation, bridging the gap between engineering and customer value. Previously, I built GTM programs for enterprise data and API products at Twitter and Verizon.I’m passionate about scaling great ideas through clarity, empathy, and storytelling that drives action.
Experience
Lead Product Marketing Manager, Ai
Mar 2026 — Present
Education
Willamette University
Phi Beta Kappa, Cum Laude, BA, English Language and Literature
Portland State University
Master of Arts (M.A.), Writing
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