Candice Smith
Storyteller. Loves sharing with others through super fun tours & a bunch of other ways
- Role
- Founder at Tours Around Michigan
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Candice Smith
I am a tourism and communications professional with extensive experience in media, public…
Experience
Founder
Dec 2017 — Present · Grand Rapids, MI, US
2022, 2023, 2024, 2025 REVUE West Michigan Magazine \"Things To Do\" List2024 Favorite Accessible worldwide from Accessible Travel Press, Netherlands2018 Pure Michigan Conference - Edutour Operator2017 CTA (Certified Tourism Ambassador) Star Of The Year for City of Grand Rapids & Kent County 2017 WAVE Award Attractions & EventsAwesome customized group tours for clients from Michigan to the other side of the world. Name your dream tour or experience. We make it happen! Branding & Marketing: Develop & manage consistent standards, key messages, writing, verbal, photography, video, marketing materials, including signage and apparel. In social media, increased Facebook likes by 43% in 6 months.Domestic Market Development: Created domestic market for tours. This includes city, wine, beer and walking tour options including ghost, art, etc. 5-star tour guide, including step-on. Specialize in customized experiences.Quality Assurance: Continuous assessment of current experiences & tours. Creating new experiences to respond to consumer needs.B2B Relationship Development & Management: Building relationships with city & business leaders to work as a team to encourage guests to explore area in unique ways-Build partnerships in food & beverage, tourism & other industries to view us as an asset to their business. This includes creating new services benefiting both-Strengthening relationships through personal tour experiences, boosting sales through recommendations.Public and Media Relations, Company Spokesperson: Key message development. Successful media for online, print, television and radio. Media coverage directly boosted sales and brand recognition.Training and Management: Develop & manage training for employees to adhere to brand standards for consistent quality. The training encourages employees to share their creative energy and contribute new ideas.Sales: Understanding needs of clients and customizing solutions to satisfy their own objectives.
Education
Central Michigan University
B.S., Political Science, Business Admin, Broadcasting
1989 — 1993
Hospitality Training Institute of Michigan
Hospitality Business Management Certificate, Hospitality Administration/Management
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