Candice Subero
Life Science & Tech Marketing Executive | AI Transformation | Brand Strategy | Product Marketing | Team Leadership
- Role
- Vice President, Global Marketing at OPEN Health
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Candice Subero
Strategic brand marketing leader with a strong record of driving growth across healthcare, life sciences, and health technology markets. Expertise in positioning, go-to-market strategy, implementing AI workflows, and translating complex data and analytics into clear, compelling value propositions for diverse customer audiences. Played a key role in building and scaling three companies through successful exits valued between $250M and $500M, including leading post-merger brand and GTM integration efforts. Adept at partnering with product, sales, and executive teams to align strategy, accelerate adoption, and strengthen market differentiation while building and mentoring high-performing global teams.
Experience
Vice President, Global Marketing
Jun 2020 — Present
Developed integrated marketing strategy for global healthcare communications and market access agency to gain market share and generate $20M+ in annual pipeline opportunities. Led global market positioning project to reposition the companies messaging, commercial model and brand refresh to include new technology solutions and broaden our capabilities in a saturated AI market. Work with digital marketing report to manage and update website content and increase website traffic 15–20% YOY through SEO strategies and thought leadership content generation targeting market access and medical affairs audiences.
Education
Eastern Illinois University
Associate's degree, Marketing
1998 — 2000
Lewis University
Global Marketing
2008
Columbia College Chicago
Bachelor of Fine Arts (BFA), Marketing & Design
2000 — 2003
Skills
- Social Media Marketing
- Marketing
- Photoshop
- Gmp
- Medical Devices
- Microsoft Office
- Lead Generation
- Nuclear Medicine
- Leadership
- Strategy
- Product Launch
- Brand Development
- Pharmaceutical Industry
- Healthcare
- Digital Marketing
- Brand Management
- Marketing Strategy
- Sales Management
- Market Development
- Strategic Planning
- Online Marketing
- Medical Imaging
- Molecular Imaging
- New Business Development
- Social Media
- Management
- Graphic Design
- Corporate Branding
- Marketing Management
- Web Design
- Radiopharmaceuticals
- Email Marketing
- Illustrator
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