Candice Oldenburg
- Role
- Global Marketing Manager-molecular Diagnostics at Abbott
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Global Marketing Manager-molecular Diagnostics
Apr 2018 — Present
Responsible for building an Infectious Disease assay portfolio road map, business cases, and commercial strategy and execution plan for Alinity m. Responsible for upstream product marketing that includes obtaining customer feedback and insights that drive user needs and product requirement for both assays and pre-analytical processes. Develop and execute internal campaigns to activate launch deliverables. Build scientific leadership through awareness campaigns, messaging, development and management of Key Opinion Leaders for different disease areas within Infectious Disease.
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