Candice M.
Sr Manager Brand Experience @Daiya Foods Inc
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WORK HISTORY
Sr Manager Brand Experience @Daiya Foods Inc
Vancouver, BC, CA
Leads and executes Daiya\'s largest consumer experiential sampling tour program across 50+ cities in US & Canada. Tour program boosted brand perception by +80% attendees likely to purchase/recommend- Leads integration among internal cross-functional teams (Sales, Brand, Digital, PR, Operations, R&D) and various external agency partners to plan, execute and refine Daiya\'s experiential events marketing efforts- Introduced cutting-edge event activations to optimize program impact and efficiency, winning multiple trade show awards and enhancing brand value- Negotiates contracts and reconciles $5 million annual event budgets while streamlining event budgeting process to be more efficient- Analyzes market data, insights and trends to develop Daiya\'s innovative event activation- Leverages data analytics to refine event strategies, increasing campaign ROI by 30% to highlight events as an important strategic pillar in overall marketing mix- Mentors junior team members, enhancing team capabilities, streamlining communications and improving project delivery time by 25%.
EDUCATION
Corporate Executive Board Marketing Leadership Council
Branding in a Consumer-Empowered World
Simon Fraser University
BAA, Business Administration, Marketing & Communications
British Columbia Institute of Technology
Project Management
The University of British Columbia
Business Analysis Essentials for Successful Projects
ABOUT CANDICE M.
Senior Events & Marketing Professional with over two decades of experience, adept in…
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