Candice Colclough
Email Marketing Strategist Manager @Cru
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WORK HISTORY
Email Marketing Strategist Manager @Cru
US
Provide leadership to the team as a spokesperson, coach, change agent and direction-setter. Develop and foster spiritual growth in oneself and the team.•Establish and track clear expectations, objectives and measures for the team.•Nurture a feedback-rich culture to develop individual team members and to foster healthy relationships on the team•Model personal spiritual discipline and vulnerability, while continually developing a safe environment where individuals can grow in their own personal spiritual walks.•Lead the Email Strategy team in a positive and collaborative setting while balancing individual responsibilities•Analyze email and SMS campaigns and techniques used by competitors and industry leaders, and applying transferable methods to the Cru email strategy•Compile and present email and SMS best practices and guidelines to internal departments•Develop detailed email and SMS strategies that align to the overarching key outcomes•Recommend and create A/B and multivariate tests to identify missed opportunities, as wel as tactics to increase preferred email metricsSupervisory Responsibilities• Directly supervise assigned employees; carry out supervisory responsibilities in accordance with the organization\'s policies and applicable laws. Responsibilities include decisions related to selection, performance appraisal, discipline and salary recommendations.• Build strong and empowered teams by providing direction, delegation, counsel, mentoring and expertise to individual team leads, while retaining overall responsibility and accountability for results.• Promote and encourage the development, training and promotion of staff members to assure the perpetuation of a professional and competent workforce.Other Functions (non-essential)•Demonstrate and model personal spiritual discipline and assist in devel
EDUCATION
University of Arkansas at Little Rock
Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services
University of Arkansas at Little Rock
Business, Marketing
ABOUT CANDICE COLCLOUGH
Changing the way relationships, marriages and families interact with the world while providing biblical hope.
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