Canden Byrd

About Canden Byrd

I am a Certified Government Meeting Professional and an Account Manager at DCG Communications with eight years of communications/campaign consulting, environmental consulting, and event planning experience. I have planned and coordinated over 320 general awareness events, health-science-related peer reviews, advisory committee meetings, workshops, trainings, and conferences for as few as 10 and as many as 1,500 attendees (over 120 virtual events since 2020) for government, industry, and aviation clients.

Experience

1. Program Manager

   Dcg

   Mar 2023 — Present · Wilmington, NC, US

   Manages one of DCG’s largest accounts with the U.S. Department of Homeland Security’s (DHS) “If You See Something, Say Something” (S4) Campaign to raise public awareness of terrorism-related suspicious behavior- Crafts annual contract budgets, impactful marketing strategies, and robust partner and community engagement plans in alignment with campaign objectives and DHS priorities- Maintains vigilant oversight of account financials, identifying opportunities for operational efficiencies to optimize resource utilization- Leads coordination of marketing and outreach initiatives for S4’s Annual Awareness Day,#SeeSayDay- Provides managerial oversight to a dynamic team responsible for diverse tasks, including website development/updates (active on both DHS and DOT accounts), in-person and virtual event planning and execution, earned media planning and outreach, social media campaigns, program research, and paid media strategies and execution- Collaborates closely with in-house workstream experts and other cross-functional teams (e.g, creative and editorial teams) to coordinate tasks and deliverables- Offers strategic and innovative recommendations to clients for measuring performance within U.S. Federal Government constraints- Assists with business development capture efforts and writing.

Education

• East Carolina University

  Bachelors Degree, Exercise Physiology, GPA 4.0

  2010 — 2014