Candance Swaim
Event & Digital Marketing Strategist | B2B Growth Consultant | Brand Builder |Certified Trade Show Marketer (CTSM) Empowering Clients with Strategic Solutions, Impactful Experiences & Measurable Results
- Role
- Marketing Strategist at Infosim®
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Candance Swaim
I’m a passionate and strategic Event and Digital Marketing leader with over two decades of experience translating complex goals into tangible results for enterprise and entrepreneurial brands alike. Whether orchestrating high-impact event programs or launching digital campaigns from the ground up, I bring an integrated approach that balances storytelling, strategy, and metrics that matter.Certified in Trade Show Marketing, I thrive at the intersection of planning, people, and performance. My work has driven growth for Fortune 500s, tech startups, and everything in between. I believe in listening first, acting with transparency, and always aligning marketing activities with the KPIs that fuel smart decisions.In 2024, I proudly rejoined the frontlines of agency ownership with the relaunch of Event Endeavor, where I’m building scalable digital platforms, content pipelines, and brand momentum for clients (and my brand) using real-time tools and marketing automation. Simultaneously, I’ve been leading event and digital marketing initiatives at Infosim, implementing platforms and content strategies that drive awareness and engagement.What Event Endeavor Brings to the Table:• B2B Event Marketing Strategies & Solutions• Brand Positioning for Growth• Digital Campaign Execution• Trade Show & Event Strategy Measurement • Marketing Automation & CRM Integration• Website & Content Development• Cross-functional Project Leadership• Deep Tech Industry & Healthcare Benefits KnowledgeIf you’re looking for a creative problem solver, a collaborative strategist, and someone who’s not afraid to build (or rebuild) from scratch. Marketing is in my DNA—literally. I inherited the foundation from my mother, who ran her own advertising agency in the ‘90s, teaching me the fundamentals of demographics, targeting, value-driven vendor selection, and delivering results. I’m proud to honor that legacy every time I build a strategy, pitch a campaign, or launch a new brand chapter. Let’s Connect!
Experience
Marketing Strategist
Jul 2024 — Present · Austin, TX, US
Digital Marketing Manager, US Division- Implementation of Digital Marketing Technology- Strategy Development to Build Brand Awareness and Brand Trust- Campaign Automation, Content Development- Define KP\'s and Reporting Metrics- Report all Analytics for Continual Campaign Modifications & Improved PerformanceEvent Marketing Manager, US Division - Define Event RFP\'s - Strategy Development - Exhibit and Graphic Design Management - Event Marketing - Pre-Show, At-Show, and Post-Show - Project Management of all Services - Budget & Expense Management - Event Measurement - Reporting all KPIs, Impressions, ROO, and ROI
Skills
- Customer Relationship Management (Crm)
- Strategy
- Contract Negotiation
- Sponsorship
- Trade Shows
- Customer Service
- Logistics
- Training
- Event Management
- Problem Solving
- Budgeting
- Brand Development
- Strategic Partnerships
- B2b
- Business Development
- Relationship Marketing
- Lead Generation
- Business-to-Business (B2b)
- Sales
- Leadership
- Budgets
- Sales Process
- B2b Marketing
- Product Marketing
- Crm
- Team Leadership
- Project Management
- Social Media
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