Candace Herrell
Campaign Manager Demand Generation Team Lead @CloudFactory
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WORK HISTORY
Campaign Manager Demand Generation Team Lead @CloudFactory
Designated as \"Team Lead\" for CloudFactory\'s Demand Generation Team in July 2023 • Designated as \"Team Lead\" for CloudFactory\'s Campaign Discipline in July 2022 • Build & continuously optimize our entire Marketing team\'s operating rhythm to ensure projects are prioritized in alignment with business priorities & managed successfully per sprint • Piloted, developed, & orchestrated our team\'s first \"Marketing Performance Review\" • Collaborate with key stakeholders as the strategic leader of the development & delivery of multi-channel campaigns • Translate go-to-market plans into actionable campaign strategies that support business & program objectives while generating engagement, leads, pipeline, & revenue • Spearhead integrated campaign strategies & select the appropriate marketing mix – paid, owned, & earned media – for each that attracts, engages, & converts prospects throughout the buyer\'s journey • Set priorities & create execution roadmaps for team implementation • Lead kickoffs & onboard team to campaign strategies • Create & maintain campaign briefs, strategy decks, execution roadmaps, launch plans, flight calendars, & budget ledgers • Strategize & manage campaign budgets & flights to ensure prompt delivery, budget efficiency, & on-target performance • Host campaign pod syncs to foster real-time collaboration & problem solving while ensuring target dates & deliverables are met • Develop a strong workflow process & establish an internal project management flow to guide campaign efforts • Drive insights from marketing ops reports & communicate global performance, effectiveness, & ROI accordingly • Analyze data & identify areas of opportunity to guide campaign optimization • Refine on-going campaign strategy & create optimization action plans based on performance results & A/B test learnings • Leverage DemandBase to strengthen campaign strategy & overall performance for Demand Generation & ABM plays
EDUCATION
East Carolina University - College of Business
Bachelor's degree, Marketing
SKILLS
ABOUT CANDACE HERRELL
Senior Marketing Program Manager with 8+ years of marketing experience. Adept at…
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