Candace Herrell

About Candace Herrell

Senior Marketing Program Manager with 8+ years of marketing experience. Adept at…

Experience

1. Campaign Manager Demand Generation Team Lead

   CloudFactory

   Jul 2021 — Present

   Designated as \"Team Lead\" for CloudFactory\'s Demand Generation Team in July 2023 • Designated as \"Team Lead\" for CloudFactory\'s Campaign Discipline in July 2022 • Build & continuously optimize our entire Marketing team\'s operating rhythm to ensure projects are prioritized in alignment with business priorities & managed successfully per sprint • Piloted, developed, & orchestrated our team\'s first \"Marketing Performance Review\" • Collaborate with key stakeholders as the strategic leader of the development & delivery of multi-channel campaigns • Translate go-to-market plans into actionable campaign strategies that support business & program objectives while generating engagement, leads, pipeline, & revenue • Spearhead integrated campaign strategies & select the appropriate marketing mix – paid, owned, & earned media – for each that attracts, engages, & converts prospects throughout the buyer\'s journey • Set priorities & create execution roadmaps for team implementation • Lead kickoffs & onboard team to campaign strategies • Create & maintain campaign briefs, strategy decks, execution roadmaps, launch plans, flight calendars, & budget ledgers • Strategize & manage campaign budgets & flights to ensure prompt delivery, budget efficiency, & on-target performance • Host campaign pod syncs to foster real-time collaboration & problem solving while ensuring target dates & deliverables are met • Develop a strong workflow process & establish an internal project management flow to guide campaign efforts • Drive insights from marketing ops reports & communicate global performance, effectiveness, & ROI accordingly • Analyze data & identify areas of opportunity to guide campaign optimization • Refine on-going campaign strategy & create optimization action plans based on performance results & A/B test learnings • Leverage DemandBase to strengthen campaign strategy & overall performance for Demand Generation & ABM plays

Education

• East Carolina University - College of Business

  Bachelor's degree, Marketing

  2013 — 2017

Skills

• Microsoft Powerpoint
• Microsoft Office
• Teamwork
• Management
• Search Engine Optimization (SEO)
• Content Management
• Training
• Google Drive
• Wordpress
• Team Building
• Customer Service
• Marketing
• Hootsuite
• Fundraising
• Leadership
• Blogging
• Promotions
• Google Analytics
• Networking
• Content Writing
• Marketing Automation
• Time Management
• Team Leadership
• Event Planning
• Mailchimp
• Social Networking
• Microsoft Word
• Sprout Social
• Communication
• Advertising
• Public Speaking
• Keynote
• Project Management
• Powerpoint
• Social Media
• Microsoft Excel
• Sales
• Microsoft Publisher