Candace Walters
Design Strategist
- Role
- Director of Brand Packaging & Graphic Design at Conagra Brands
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Candace Walters
Classically trained as a Graphic Designer, my career has evolved from hands-on brand and packaging development for major CPG brands into a passion for building brands fueled by human-led insights and critical thinking. I believe truly effective creative solutions combine industry, retail and consumer insights with committed design strategy as a recipe for beloved brands.Having managed brand design in both agency and corporate environments has given me the benefit of seeing different sides of brand building. Dedication to consumer insights, knowledge of physical and digital production and realities of retail has sharpened my design savvy to holistically and effectively drive brand identities across all consumer touch-points.Moreover, my position has afforded me the opportunity to build a team of design and print production experts, driving consistent brand identity Internationally. I\'m a passionate people leader, dedicated to the success of each team member and the development of their careers.Strengths include: Creative Leadership I Communication Skills I T-Shaped Design Strategist I Critical Thinking Techniques I Package Design I Brand Identity Building I People Development I Agency Relationship Management I Project Management I Empathy Driven Solutions I BRG Champion for People with D••••••••@gmail.com
Experience
Director of Brand Packaging & Graphic Design
Dec 2025 — Present · Chicago, IL, US
Education
Rhode Island School of Design
BFA, BGD, Graphic Design
Skills
- Visual Communication
- Logo Design
- Corporate Identity
- Graphics
- Creative Direction
- Corporate Branding
- Retail Packaging
- Strategic Design
- Customer Insight
- Graphic Design
- Branding & Identity
- Marketing
- Design Management
- Art Direction
- Creative Strategy
- Consumer Insights
- Creative Problem Solving
- Production
- Structural Development
- Product Innovation
- Problem Solving
- Design Strategy
- Brand Development
- Integrated Marketing
- Concept Development
- Brand Architecture
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