Candace Schermerhorn

Manager, Content Marketing Production, at Lindkedin Learning @Linkedin

Oversee the development, production, post production and delivery of content-marketing materials created to inform, inspire and drive traffic- Collaborate with Linkedin Learning Solutions MarComm marketing partners to produce innovative, inspiring video content supportive of each pillar of Linkedin Learning and expand educational opportunities-Integrate innovative approaches to learning through effective storytelling - Advise on story development, review cuts -Generate new approaches and goals for our content; revise according to metrics, member and enterprise needs, company goals -Work interdepartmentally with UX, Product, Marketing to increase visibility and content value -Manage team members -Develop story-driven content marketing materials; apply engagement data to content marketing materials in order to meet company needs-Work with marketing to narrow the scope and the messaging of story-driven engagement drivers with a call-to-action to drive traffic to Linkedin Learning