Candace Norton

About Candace Norton

Marketing leader passionate about brand strategy, strategic growth, and building…

Experience

1. Marketing Manager

   Mei Total Elevator Solutions

   Mar 2024 — Present · Mankato, MN, US

   Lead the marketing and business development team to develop and execute all marketing and business development strategies for national sales and field operations of 14 branch offices• Create product launch strategies and manage implementation of these marketing efforts• Propose, design, and implement advertising and product awareness initiatives and manage these efforts across multiple marketing avenues including print, email, web and social media• Manage online presence via website and SEO optimization • Maintain brand standards and improve brand image in print and digital platforms• Propose and define changes in logos, printed collateral, social media efforts, etc.• Plan and assist with managing all aspects of annual tradeshows including booth design, advertising, sponsorships, promotional products and attendance • Assist with implementation of in-house and virtual customer trainings• Propose annual marketing budget and manage annual spend for all marketing efforts• Lead cross-functional projects that require collaborative work among marketing, product development, IT, and external vendors

Education

• Bethany Lutheran College

  Bachelor of Arts

  2001 — 2005

Skills

• Vendor Relationships
• Marketing
• Graphic Design
• Accounts Receivable
• Fundraising
• Employee Orientations
• Highly Detail Oriented
• Microsoft Office
• Office Management
• Customer Service
• Recruiting
• Operations Management
• Website Updating
• Safety Auditing
• Mas 90
• Sharepoint
• Exit Interviews
• Indesign
• Reports
• Logo Design
• Progressive Discipline
• Retail Sales
• Photoshop
• Proofreading
• Supply Ordering
• Office Administration
• Illustrator
• Accounts Payable
• Data Entry
• Direct Sales
• Peachtree