Candace Caskey

About Candace Caskey

My career started with a simple obsession: figuring out how to make people care about what you have to say. Long before I knew what brand strategy or podcasting was - and long before it was cool - I was curating magazines, vlogging, and blogging, learning firsthand that authentic storytelling creates real connection. Those early experiments taught me something crucial: the brands that win aren’t always the loudest, and noise isn\'t what builds legacy. Today, I run Other Kind Media, where I help ambitious creatives and entrepreneurs build podcasts with lasting impact. We launch and scale podcasts, develop content and monetization strategies, and translate authentic voices into long-term strategic growth, always grounded in what makes each client unique.My approach is rooted in real-world experience across industries. I earned my M.S. in Public Relations from Boston University—a globally ranked, highly competitive program—and have worked everywhere from the largest healthcare system in Texas to a sports marketing agency in London. I’ve built brands in wellness, law, lifestyle, and sports—proving that while every industry has its own language, great storytelling is universal.Before Other Kind, I founded Vail Media & Management, a marketing & PR agency focused on creative content and integrated marketing strategy. I also co-founded Vail Athletics, a sports performance brand built on holistic training and athlete development. Those ventures taught me how to build brands from the ground up and the power of staying connected to your mission. Now, my focus is helping people cut through the noise with stories that actually matter. Whether you’re launching a podcast, repositioning a brand, or mapping a long-term content strategy, I work with clients who are ready to invest in storytelling that builds real relationships and drives meaningful growth. If you’re building something worth paying attention to—and you want it told the right way—let’s connect.And if you just want to talk decaf coffee, football, or travel recs, I’m always up for that, too.Ready to tell your story? Let’s talk.

Experience

1. Co-founder

   Vail Athletics

   Jan 2019 — Present

Education

• University of Houston

  Bachelor of Science - BS, Political Science

  2015 — 2018

• Boston University

  Master of Science - MS, Public Relations, Advertising, and Applied Communication