Canberk Baydak
Category Development Manager - Nestlé Waters & Premium Beverages @Nestlé
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WORK HISTORY
Category Development Manager - Nestlé Waters & Premium Beverages @Nestlé
London, GB
EDUCATION
Sabanci University
Master of Business Administration - MBA, Business Administration, Management and Operations
Anadolu University
Bachelor of Business Administration - BBA, Business Administration and Management, General
SKILLS
ABOUT CANBERK BAYDAK
With a robust background in sales and strategic business development in multinational FMCG companies, my current role as Strategic Category Manager at Nestlé Waters centers on driving brand growth and fostering enduring partnerships. At the heart of my approach is a commitment to tailor-made category strategies that resonate with Nestlé\'s values and ambitions. Collaborating with diverse business units, my focus is on crafting innovative solutions that serve our key partners and enhance our market presence.Leveraging my 14+ years of multinational FMCG experience, I help navigate the company towards a future-fit strategy, utilizing market trend, overseeing evolving consumer habits and competitor benchmarking to identify growth opportunities and drive sustainable success.
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