Camron Shoushtarian
Digital Marketing Manager | Expert in Marketing Technology, Paid Media, and Data-Driven Strategies | Driving Growth & Innovation
- Role
- Senior Manager, Paid Media at Digital Mouth
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Camron Shoushtarian
Experienced Search Marketing Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay-Per-Click (PPC), Programmatic Display, Connected TV, Digital Out of Home, Email, Market Research, Management, and Web Design. Digital marketing is not only my profession, but a hobby of mine. I stay on top of the changes made within the ecosystem to expand my knowledge and explore new ways to enhance my projects. I relish understanding the data behind decisions and making conversion paths as seamless as possible. I seek the opportunity to bridge the gap between technology and advertisement.
Experience
Senior Manager, Paid Media
Jun 2021 — Present · Charlotte, NC, US
Performance forecasting and media strategy for clients across a wide array of business verticals. Managing and optimizing high-budget campaigns, including multi-million dollar media investments, across Google Ads, Microsoft Ads, DV360, Amazon, The Trade Desk, Stack Adapt, Facebook, LinkedIn, Spotify, and more. Overseeing ad creation, pacing, optimization, and analysis to drive efficiency and maximize advertising budgets.Key Responsibilities & Achievements: • Media Strategy & Optimization: Delivering media strategy and tactical plans that align with client goals and brand objectives, integrating with creative and account teams. • Innovative Performance Marketing: Evolving media best practices staying ahead of industry trends, emerging technologies, and consumer behaviors. Exceeding KPI expectations through data-driven budget management, media mix optimizations, and innovative audience and creative testing. • Full-Funnel Media Expertise: Co-led a revamp of our Media department, expanding capabilities in Planning, OOH, CTV, Audio, Video, and Display. • Client Success & Growth: Negotiating private vendor deals across numerous platforms. Guiding strategic media plans for large enterprise corporations and Fortune 500 clients. Hands-on in the creation and management of online marketing efforts, with a focus on maximizing return on ad spend. • Cross-Functional Leadership: Co-led the hiring and training of new employees, ensuring they were equipped with the skills to drive performance. Responsible for all conversion tracking (via GTM, Google Analytics, and custom pixels), and creative messaging recommendations. • Business Development: Driving new business media strategy and participating in RFPs.Performance Highlights: • Lead Generation Campaigns: Increased conversion frequency by 21%, helping a client achieve record-setting store visits. • Ecommerce Campaigns: Broke records for most sales in a month, achieving a 15:1 ROAS.
Education
Idaho State University
Bachelor's degree, Marketing
2015 — 2019
Idaho State University
Bachelor's degree, Management
2015 — 2019
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.