Radford
Digital Marketing & Comms Strategist | Building Brand Growth Through Content, Innovation & Data-Driven Strategy
- Role
- Director of Digital Marketing and Communications at ONELIFE Senior Living
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Radford
As a results-driven digital marketing and communications professional, I specialize in…
Experience
Director of Digital Marketing and Communications
May 2022 — Present · Denver, CO, US
As Director of Digital Marketing at ONELIFE Senior Living, I lead the strategy and execution of all digital marketing initiatives across a growing portfolio of senior living communities nationwide. My role bridges creative storytelling with performance-driven marketing to elevate our brand, drive qualified leads, and support occupancy growth.My responsibilities include- Overseeing brand identity and consistency across all digital and print platforms- Managing website content, UX strategy, SEO, and paid advertising campaigns- Producing high-quality video, photography, and graphic design to capture resident life and team culture- Developing brand content and campaigns that reflect the values of ONELIFE communities- Monitoring and enhancing our online reputation through review management and community engagement- Manage online reputation across Google and social platforms, streamlining response protocols and boosting review volume- Oversaw full redesign of SharePoint document libraries, improving internal communication and onboarding efficiencyI work closely with our executive team, community leadership, and marketing partners to ensure our digital presence reflects the exceptional care and experiences we provide to residents and families.
Education
Oregon State University
Bachelor of Science (B.S.)
2007 — 2010
Skills
- Sports
- Problem Management
- Leadership
- Final Cut Pro
- Video
- Powerpoint
- Social Media
- Xos Thunder System
- Problem Solving
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