Richard S. Campbell

About Richard S. Campbell

I’m a Strategy & Operations executive who has spent the past decade scaling an ecommerce business from startup to one of the world’s leading marketplace accelerators, driving triple-digit growth and supporting 150+ brands across Amazon and other global platforms.As Senior Vice President of Marketplace Integration & Expansion at Recom, my focus has been on building the operational foundation that enables sustainable growth by aligning commercial strategy, financial performance, and execution across teams, systems, and markets. I’ve led key initiatives across business model evolution, post-M&A integrations, and global expansion. This includes helping integrate multiple acquisitions, launching new product categories, and scaling operations across North America and Europe.Beyond Amazon, I’ve supported brands across other platforms such as Walmart, Target+, TikTok Shop, eBay, Best Buy, and Bol, while building the infrastructure to operate across the US, Canada, Mexico, the UK, and the EU. My experience runs deep across various product categories including beauty, vitamins and dietary supplements, baby, electronics, kitchen and housewares, pets, apparel, and more.My work has spanned everything from shaping go-to-market and pricing strategies to improving inventory planning, forecasting, and working capital efficiency. I’ve partnered closely with executive leadership and clients to navigate complex marketplace dynamics, structure commercial agreements, and drive profitable growth at scale.I’m an operator and builder who enjoys developing teams, creating structure in fast-moving environments, and turning ideas into scalable, repeatable processes. I’ve built and led high-performing, cross-functional teams across multiple geographies, with a strong emphasis on collaboration and developing future leaders.Core Competencies: Strategic Planning • Executive Operations Leadership • Organizational Leadership • P&L Ownership • Financial Planning & Analysis (FP & A) • Sales & Operations Planning (S & OP) • KPI & Performance Management • Executive Reviews • Talent Management & Development • Process Improvement • Forecasting • Demand Planning • Procurement • Purchasing • Consumer Insights • Applied Data Analytics • Business Intelligence & Reporting • Predictive Analytics • Quantitative Analysis • Modeling • Data Segmentation • Data Governance • Visualization • Systems Implementation • Digital Product Ownership • APIs & Integrations • Artificial Intelligence (AI) • AI Agents • Power BI • DOMO • NetSuite ERP • Microsoft Excel • Microsoft Office • ChatGPT • Claude • Gemini

Experience

1. Senior Vice Presdent, Marketplace Integration & Expansion

   Recom

   Apr 2024 — Present · Deerfield Beach, FL, US

   Recom is a full-service ecommerce accelerator supporting global brands across leading platforms such as Amazon, Walmart, Target+, TikTok Shop, eBay, Best Buy, and Bol.I was brought over by the CEO from our affiliated company, Tunie’s, to build and lead enterprise data analytics and marketplace operations at the startup stage. Since 2016, I’ve been promoted through successive leadership roles as a member of the executive team. I designed and currently own the marketplace data analytics and catalog merchandising strategy. This function drives go-to-market planning, pricing, purchasing, S & OP, and client strategy across all new partnerships. I partner with the C-suite to roadmap and execute long-term strategic initiatives, while leading a 12-person organization.Key achievements:• Envisioned and built core marketplace data analytics tools and frameworks, enabling rapid growth into a full-service marketplace agency and one of Amazon’s largest sellers, while driving top-tier sell-through for 150+ clients across 10 global marketplaces.• Directed post-M&A platform integration of 4 competitors, harmonizing teams, systems and new product categories.• Led product development of high-impact marketplace listing tools and models used in complex buy-sell marketplace agreements.• Architected initial data infrastructure and Amazon assortment strategy, establishing core KPIs and aligning algorithmic demand with sell-through.• Scaled operations into new global markets, including Canada, Mexico, the UK, and the EU.• Built and developed a high-performing organization with a strong leadership bench.• Established Recom’s first S & OP framework and tools, strengthening partner confidence and distribution planning.• Oversaw major technology initiatives, including NetSuite ERP implementation and AI integration into core data workflows.

Education

• Florida State University

  Bachelor's Degree, Marketing

  2008 — 2012

• University of Florida - Warrington College of Business

  Master of Business Administration (MBA)

  2020 — 2022