Brenna L. Campbell

Patient Support (HUB) Services|Access & Reimbursement| Driving Payer Policy| Product Launch Experience| Buy & Bill| Patient Services| Biologics| Med Device

Role
Principal Payor Relations Reimbursement Liaison at Sight Sciences
Location
Charlotte, NC, US
LinkedIn followers
500 followers

About Brenna L. Campbell

I am a seasoned professional within the healthcare and pharmaceutical sectors, experienced in strategic planning, business development, and client account management. Recognized for demonstrating a natural aptitude for developing and executing impactful marketing strategies and activities in line with business vision, as well as for building strong networks of client partnerships. Professional focal points include strategic market planning, competitive positioning, quality service delivery, customer engagement, marketing/sales strategies, performance improvement, technology solutions, compliance management, team training/coaching, partnership building, territory management, and education/presentations. Delivering superior administration on the latter areas of expertise requires utilization of effective communication and negotiation skills, as well as business acumen, systems analysis, project management, and resource management.Currently, I am the Regional Reimbursement Consultant with Medtronic. Under previous leadership, I cooperated with outside marketing agencies to design, build, and integrate a digital platform housing all digital resources for Field Access Specialists; while garnering expertise in marketing tools and technologies to drive customer engagement and market penetration. In addition, I liaise with senior leadership, stakeholders, and sales teams to ensure the company’s field access management support structure is driving the business forward with minimal expenditures. Colleagues describe me as a progressive, driven, down-to-earth, strategic and innovative business leader who can be relied on to offer superior solutions that deliver profitable results on time and under budget.I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect.

Experience

  1. Principal Payor Relations Reimbursement Liaison

    Sight Sciences

    Jun 2025 — Present

    Hands-on market access and payer relations professional supporting reimbursement and coverage for medical technologies across hospitals, ASCs, surgeons, and payer organizations. I work directly with payers, providers, and internal teams to remove reimbursement barriers and help ensure patient access to care.My day-to-day work includes engaging Payers on coverage and payment policy, supporting sales teams with customer-facing reimbursement needs, and educating providers, billing teams, and hospital stakeholders on coding and reimbursement pathways. I collaborate closely with marketing, medical affairs, clinical, and R&D partners to align evidence, value messaging, and reimbursement strategy throughout the product lifecycle.I’m known for being a go-to reimbursement resource in the field—someone who can break down complex payer policy, respond quickly to real-world challenges, and build trusted relationships that support both current products and future pipeline needs.

Education

  • University of South Carolina

    Exercise Science, Public Health, Minor in Health Promotion, Education, and Behavior

    2005 — 2009

Skills

  • Health Education
  • Public Speaking
  • Oncology
  • Public Health
  • Pharmaceutical Sales
  • Powerpoint
  • Data Analysis
  • Patient Support
  • Clinical Research
  • Medicare
  • Clinical Trials
  • Healthcare Reimbursement
  • Health Insurance
  • Managed Care
  • Healthcare
  • Pharmaceutical Industry
  • Customer Service
  • Medicare/Medicaid Reimbursement
  • Leadership
  • Training
  • Hospitals
  • Medicaid

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Brenna L. Campbell — Principal Payor Relations Reimbursement Liaison at Sight Sciences in Charlotte, NC, US | Unifers