Campbell D.
Marketing
- Role
- Vice President Marketing at Buyr, Inc
- Location
- Littleton, CO, US
- LinkedIn followers
- 500 followers
About Campbell D.
I am a data-driven performance marketer with an emphasis in business development, lead generation and reputation management. I have a heavy technical marketing background, with a primary emphasis on strategy development and optimization of marketing channels to achieve company goals. The most exciting opportunities for me are innovating product\'s/services, creating marketing campaigns and building or improve current or new processes.Recent Highlights:ClubHub:Optimized marketing campaigns and expanded reach moving startup from $18k avg monthly revenues to $300k avg monthly revenues while reducing acquisition costs from $150 per customer to $110. Built numerous e-commerce sites, developed marketing channels delivering over $300k in sales month one Developed search and data partnerships along with product implementation resulting in +$1.49MM in annual incremental revenues (2020 YTD) Implemented numerous advanced data analytics programs capture elements affecting product selection, price elasticity, inventory yielding and competitive shopping behaviors to affect daily pricing, discounting and spend adjustments. Designed and developed advanced partnerships with GolfChannel, Golf Now and Golf Pass.Sola Salon Studios (HQ) Deployed all technical HubSpot CRM integrating backend CMS and website with HubSpot. Rolled out HubSpot pilot program for franchise owners. And led technical support for operators. Developed key KPI dashboard rollout for executive viewership. Grew stylists lead acquisition by 94%(2019) through paid ads. Decreased CPA from $220 a lead to $94. Increased Online (organic) market share by 67%Sound Off Experience Launched in-depth organic campaigns that resulted in an lead increase of 234.97%(09/19-01/20) Implemented CRM lead tracking to increase MQL channel acquisition.Various Denver PI Law firms Optimized (Google) campaigns resulting in 47% increase in call only leads.Renovations Landscaping Managed all paid channels (Google, Facebook & AdRoll) to increase form submits by 273% and decrease CPA by 43% over baseline. Assisted in growing top-line revenue from 1.7MM to 2.2MM
Experience
Vice President Marketing
Sep 2021 — Present · US
Education
University of Colorado Colorado Springs
Bachelor of Science (BS), Marketing
2012 — 2015
Seattle Pacific University
Bachelor of Business Administration (BBA), Marketing
2011 — 2012
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.