Colleen Campbell
Client Leadership @ Accenture Song | Digital Marketing, CRM, Using Technology to Solve Business Challenges, Transformation Architect, Media Planner at Heart
- Role
- Global Client Lead at Publicis Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Colleen Campbell
Seasoned media marketing executive with substantial experience to drive strategic thinking and innovation in building best-in-class integrated marketing platforms based on a deep understanding of media and creative coupled with a disciplined analytic rigor.Demonstrated track record in managing large-scale/complex businesses including driving integrated communications across traditional/digital/social media, translating consumer insights into actionable solutions with measurable value, organizing & leading cross functional teams, building strong client relationships and delivering top line growth.
Experience
Global Client Lead
Jan 2015 — Present · New York, NY, US
Education
Skidmore College
BS, Business, English
The American University of Paris
International Business & Marketing Management
Skills
- Automotive
- Retail Marketing
- Digital Media Integration
- Social Media
- Digital Media
- Online Advertising
- Outdoor Advertising
- Digital Strategy
- Customer Insight
- Media Buying
- Branded Content
- Multi-Channel Marketing
- Email Marketing
- Integrated Marketing
- New Media
- Financial Services
- Crm
- Mobile Marketing
- Marketing Mix Modeling
- Storytelling
- Creative Solutions
- Shopper Marketing
- Brand Development
- Strategy
- E-Commerce
- Multi-Channel Retail
- Social Media Marketing
- Media Planning
- Analytics
- Media Strategy
- Digital Marketing
- Creative Strategy
- Brand Architecture
- Strategic Planning
- Mobile Advertising
- P&L Management
- Interactive Advertising
- Brand Management
- Marketing Strategy
- Direct Marketing
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