Cheryl Brown

WORK HISTORY

EDUCATION

ABOUT CHERYL BROWN

Financial services marketing executive with exceptional track record developing and executing enterprise-wide initiatives through strategic marketing and sales practices that enable organizational growth. Talent centered around a broad understanding of both B2C and B2B marketing of financial services encompassing CRM technology and application of analytical rigor to produce results across a broad range of businesses including consumer products and wealth management. Key strengths: • Marketing Strategy: Creates and leads strategies for acquisition marketing through end-to-end campaigns utilizing digital mediums including email nurture, social media and as well as direct mail utilizing segmentation techniques through partnering with business intelligence. • Brand Management: Highly skilled at aligning brand strategy with organizational goals through developing compelling messaging strategies, effective partnerships with public relations and ensuring consistent standards and value propositions across the organization. • Content Strategy: A content marketing expert in developing key messaging in support of brand reputation and compelling financial services content for demand generation including digital resource development, sales collateral and client marketing and educational materials that engage audiences across multiple media platforms. • Building Alliances: Strong leadership capabilities in enabling high-performance teams and exceptional partnerships with executive leadership and cross functional leaders.