Camilo Z.

About Camilo Z.

Digital strategy and e-commerce leader with 13+ years of experience driving category growth, team empowerment, and enterprise innovation across some of the most competitive and fast-evolving spaces in retail.I lead with a business-first approach to digital transformation, connecting merchandising, analytics, and guest experience to unlock scalable, high-impact results. At Target, I’ve driven digital strategy across multiple iconic and emerging categories and brands, including Cat & Jack (one of the largest brands in Kids’ Apparel) to the hyper-viral brand Stanley, and Target’s own Kitchen Brand, Figmint in the Home Pyramid, which surpassed $215M in first-year sales. I am now leading the site strategy for the Beauty and Ulta businesses.My foundation in merchandising, inventory, and business analysis gives me a strong grasp of P&L ownership, promotional levers, and financial optimization. I use that foundation to translate digital strategy into measurable business performance, increasing conversion, driving sales, and enhancing guest journeys.I helped architect enterprise-wide initiatives like Site Merch 2.0, a new operating model that is reshaping how Target drives digital growth. As part of that transformation, I developed tools like the Digital Pulse and Scorecard to modernize reporting and enable faster, insight-led decision-making. I also lead with an AI-forward mindset, advocating for the use of AI and automation to streamline workflows, accelerate insights, and enable cross-functional alignment. I see AI as a business enabler that enhances team capacity and decision-making power.Talent development is central to how I lead. I’ve built strong internal pipelines through mentorship, expanded our Site Merch Gig Program, and supported multiple team members as they transitioned into full-time roles.Proudly Colombian-American, I draw inspiration from my roots and from connecting across cultures through travel, language, and community. I recharge through Latin dance, photography, and learning new languages. I’m also a lifelong learner, continually exploring personal development, macroeconomic trends, and the future of commerce and technology.

Experience

1. Senior Manager, Category Site Merchandising - Essentials & Beauty Total Pyramid

   Target

   Oct 2025 — Present · Miami-Fort Lauderdale, FL, US

   Lead Category Site Merchandising across the full Essentials & Beauty pyramid, spanning Baby, Health, Pets, Household Essentials, and Beauty, including the Ulta partnership. Own pyramid level digital strategy, financial performance, and talent development across some of Target’s most essential and guest critical businesses.Operate at the intersection of Merchandising, Digital, Marketing, Product, and Analytics, translating enterprise priorities and guest insights into scalable site strategies that drive growth across Target.com and the Target app.Key responsibilities and impactLead and develop a team of Category Site Merchandising analysts delivering digital growth through improved findability, discoverability, conversion, and basket buildingSet pyramid level digital strategy and operating rhythms, aligning category execution to enterprise priorities and financial goalsServe as the connective layer across cross functional partners to drive alignment on site experience, promotions, and investment prioritizationScale reporting, planning, and performance monitoring frameworks across categories, building on enterprise routines developed in prior rolesChampion data driven decision making, AI adoption, and automation to streamline execution and accelerate insight generationElevate site storytelling, assortment exposure, and item strategy to support key launches, seasonal moments, and campaigns

Education

• Minneapolis College

  A.A.S; A.A, Audio Video and Digital Media; Liberal Arts

  2004 — 2008

• Augsburg University

  Bachelor of Arts, Business & Marketing - Magna Cum Laude

  2009 — 2011

Skills

• Marketing Strategy
• Social Media
• Marketing Research
• Video Production
• Intercultural Communication
• Strategic Communications
• Cultural Sensitivity
• Creative Problem Solving
• Swot Analysis
• Strategic Analysis
• Spanish Translation
• Team Leadership
• Google Apps
• Social Networking
• Data Analysis
• Marketing
• Media Production
• Technology Integration
• Competitive Analysis
• Global Marketing
• Adobe Creative Suite
• Microsoft Office
• Sales
• Online Advertising
• Networking
• Mobile Applications
• Retail
• Photo Editing
• Innovation
• Time Management
• Entrepreneurship
• Soccer
• Branding Development
• Spanish
• Problem Solving
• Graphic Design
• Iphone
• E-Commerce
• Technology Implementation
• Promoting