Camilo Alfaro

About Camilo Alfaro

Most automotive brands know the Hispanic market matters. Few know how to grow with it, meaning they have missed an opportunity. Underperformance. Growth/money left on the table.As Founder & CEO of Autoproyecto, I evolved the company from the largest Spanish-language automotive media platform in the U.S. into an AI-powered automotive growth infrastructure built specifically for the Hispanic market. Why?Hispanics represent 25% of U.S. vehicle sales and drive 68% of the industry’s growth. Yet most marketing strategies still rely on static audience segments and generalized programmatic buying.Mobility is one of the most consequential financial decisions a family will make. We create culturally relevant, in-language automotive content designed to empower Hispanic families with the knowledge they need to make informed purchase decisions.And we distribute that content the way the community consumes media — across digital, linear television, social platforms, and streaming environments.Autoproyecto helps automotive brands outperform U.S. benchmarks by identifying and activating real in-market Hispanic auto buyers at scale. Our AI systems consistently deliver 2–3X general market automotive benchmarks across engagement, attribution, and purchase intent.When families are informed, trust increases. When trust increases, brands grow.Our infrastructure integrates:• High-impact, culturally relevant storytelling across national TV, digital, social, and streaming• First-party Hispanic cultural intelligence• AI-powered audience modeling and optimization• Cultural Persona Intelligence• Predictive Demand Analytics• Cross-Channel AI Activation• LiftCore AI: Sales Lift Measurement InfrastructureBeyond automotive, my broader focus is helping others grow, thrive, and build economic power through financial literacy, AI capability, entrepreneurship, and capital awareness.If you\'re focused on AI-driven growth and measurable economic impact in the Hispanic market, let’s connect.

Experience

1. CEO & Founder

   Autoproyecto Llc

   Jan 1999 — Present · Los Angeles, CA, US

   Autoproyecto is an AI Hispanic Automotive Growth Infrastructure.I transformed the company from the largest Spanish-language automotive media platform in the U.S. into an AI-powered growth engine built specifically for the Hispanic market.Hispanics represent 25% of U.S. vehicle sales and drive 68% of the industry’s growth. Yet most marketing strategies still rely on static audience segments and generalized programmatic buying.We replaced that with intelligence, precision, and infrastructure.Autoproyecto identifies, models, and activates real in-market Hispanic auto buyers at scale using:• AI Digital Mirror modeling (AI Twins of verified buyers)• First-party Hispanic cultural persona intelligence• Real-time intent recognition and predictive scoring• Always-on Brand Lift measurement• Cross-screen activation across digital, linear TV, social, and streamingOur systems consistently deliver 2–3X general market automotive benchmarks across engagement, attribution, and purchase intent.Beyond performance, we create culturally relevant, in-language automotive content designed to empower Hispanic families to make informed mobility decisions, one of the most consequential financial decisions they will make. We distribute that content the way Hispanics consume media today: across digital platforms, linear television, social environments, and streaming ecosystems.We also support the broader Hispanic media ecosystem. Through the Hispanic consortium, we equip publishers and media partners with the tools, intelligence, and infrastructure they need to thrive and better serve their communities.Growth and empowerment operate together.

Education

• Michigan State University

  Advertising

  1992 — 1996

Skills

• Publicity
• Multimedia
• New Media
• Social Media
• Magazines
• Motorsports
• Fact-Checking
• Public Relations
• Media Relations
• Proofreading
• Press Releases
• Digital Media
• Ap Style
• Storytelling
• Copywriting
• Journalism
• Blogging
• Editorial
• Investigative Reporting
• Web Content
• Television
• Newspaper
• Content Strategy
• Sem
• Publishing
• Translation
• Breaking News
• Copy Editing
• Content Management
• Corporate Communications
• Video
• Publications
• News Writing
• Newsletters
• Headline Writing
• Editing
• Content Development
• Broadcast
• Online Journalism
• Freelance Writing