Camilo Roa
Market Development Manager at Medtronic
- Role
- Market Development Manager at Medtronic
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Camilo Roa
MBA Professional with fifteen years of experience in Latin America in the medical devices industry. I have been both in the functional side of the business as part of the finance team, and the market development side with great accomplishments for the business.
Experience
Market Development Manager
May 2013 — Present · Miami, TX, US
Identifies major barriers in the different markets across the region, like lack of awareness, medical education, reimbursement, and designs the strategies to overcome them in order to develop and grow the business from 1.1M in FY13 to a 5 million by the end of FY17.Partners with the local teams to evaluate and execute complex designed strategies that lead to grow the numbers of active accounts, the territories we serve, and the number of patients treated. Crucial to this process is the educational assessment of each customer and designs educational plans, like OnSite visits, cadaver labs, videoconferences with experts, to serve the identified needs.Leads and manages the relationship between the BU and the region to align global, regional, and local strategies and messaging; Influential in creating awareness of the region needs at the BU level and develops lasting partnerships with their different teams. Credited for providing a lead instructor to the region which resulting in a greater number of implanters, better outcomes and more patients served.Builds significant relationships with decision makers at regional and local medical societies and Key Opinion Leaders which has resulted in significant increase in brand and therapy awareness.Defines strategy for the business and prepares Annual Operation Plan to ensure growth and investment optimization
Education
University of Florida - Warrington College of Business
Master of Business Administration - MBA
2015 — 2017
Florida International University
Bachelor Business Administration, Finance
2002 — 2005
Skills
- Financial Analysis
- Leadership
- Time Management
- Product Launch
- Detail Orientation
- Strategy
- Medical Devices
- Cross-Functional Team Leadership
- Strategic Planning
- Microsoft Excel
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