Camille Rollot

Head of Digital @Mug Coffee Truck

Lyon, FR

As the Digital Manager at MUG Coffee Truck, I developed and implemented a comprehensive digital strategy to enhance customer acquisition, optimize user experience, and strengthen brand identity. Digital Strategy & Communication- Designed and executed a digital strategy aligned with growth objectives- Developed and implemented a social media communication strategy to increase engagement- Conducted competitive and market trend analysis to refine content and maximize digital presence. Website & SEO- Designed and built a showcase website to highlight services and generate leads- Implemented an interactive quote request form to streamline customer inquiries and improve conversion rates- Created meta descriptions and optimized on-page & off-page SEO to boost organic visibility. Content Creation & Branding- Produced engaging content to reinforce brand identity (articles, visuals, videos, social media posts)- Managed brand storytelling and tone of voice for a consistent and impactful communication approach. Customer Journey Analysis & Optimization- Monitored digital performance KPIs to continuously improve strategy and results- Analyzed the customer journey to identify friction points and enhance the user experience- Developed customer satisfaction measurement tools and adapted strategies based on feedback.

IDRAC Business school

Bachelor's degree, Marketing

IDRAC Business school

Master's degree, Digital Communication

Manhattan Institute of Management

Marketing