Camille Xu
Economics Student at Northwestern University
- Role
- Performance Marketing Intern at Great Wolf Lodge
- Location
- Evanston, IL, US
- LinkedIn followers
- 500 followers
About Camille Xu
I am a junior at Northwestern University majoring in Economics and minoring in Business…
Experience
Performance Marketing Intern
Jun 2025 — Present · Chicago, IL, US
Conduct customer journey audits on 4 media platforms to evaluate and improve the welcome email experience for paid social leads, identifying 10+ misalignments between messaging across email and social channels- Deliver weekly community insights reports to marketing leadership, analyzing 100+ social interactions to identify user friction points and behavior trends, directly informing email strategy and brand voice
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