Camille Massey
Social Media Specialist @Snap Inc.
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WORK HISTORY
Social Media Specialist @Snap Inc.
Santa Monica, CA, US
Driving Snap’s global cultural narrative by executing high-impact social strategies that bridge consumer engagement, developer innovation and the future of AR through Spectacles.Responsibilities-Executing a brand-first social strategy across priority platforms (Snapchat, IG, YT, TikTok, Reddit) to ensure a consistent, culturally relevant voice across Consumer, Developer and Spectacles audiences-Driving integrated content frameworks for brand campaigns and real-time cultural moments, specifically tailored for the Consumer, Developer, and Spectacles lines of business-Owning and evolving the creator collaboration program, fostering strategic partnerships to deliver compelling storytelling and authentic brand advocacy-Partnering with Creative, Product, Legal, and Partnerships teams to launch social-first initiatives that align with product roadmaps and platform guidelines-Scaling owned communities through data-driven reporting, competitive analysis, and sentiment tracking to continuously elevate Snap’s category presence.
EDUCATION
University of Southern California
Bachelor of Arts (B.A.), Print/Digital Journalism, Photography
SKILLS
ABOUT CAMILLE MASSEY
With over 10 years of experience in social media, community engagement, and brand strategy, I currently serve as the Strategic Planning Lead at Snap Inc. My role focuses on shaping initiatives that elevate Snapchat’s cultural presence, foster community growth, and drive revenue through compelling brand engagement. I collaborate with creative teams and agency partners to execute strategic campaigns rooted in cultural insights and diverse perspectives. Combining expertise in blogging, social media, and entertainment, I specialize in crafting creative briefs, developing community-focused strategies, and optimizing marketing effectiveness. My approach emphasizes authenticity and connection, ensuring campaigns resonate with diverse audiences while driving measurable business impact.
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