Camille Labiale
Consultante Crm @Converteo
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WORK HISTORY
Consultante Crm @Converteo
EDUCATION
Saliège Classes Preparatoires
2-year intensive undergraduate program, preparing for the competitive entrance to French top-level business school
Toulouse Business School
Master in marketing | "Grande Ecole" program, Marketing
Frédéric Bazille - Agropolis high school in Montpellier
Graduation in economy and mathematics, high honors
ABOUT CAMILLE LABIALE
3 years of experience with a dual competence in CRM Campaigns / Digital Project Management. • Experience in crafting campaigns from A to Z: content, choice of visuals, subject line, targeting recommendation, workflow setup on Adobe Campaign, testing before sending. • Analysis of emailing performance with the main KPIs. Proposal of recommendations. • Reflection on the customer lifecycle & redesign of transactional triggers • Launch of digital services and tools to improve the online customer experience • E-commerce site animation and AB testing to boost performance • Analysis of e-commerce performance with Google Analytics
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