Camille Candella

About Camille Candella

GROUP VICE PRESIDENT : As Group Vice President of the Merchandise Group at Emerald X LLC, I lead major events like ASD Market Week and the Sports License & Tailgate Show. With 25 years of experience in the trade show and media industry, I\'ve consistently exceeded sales and attendance targets.My role involves driving strategic growth, managing P&L, and building partnerships to deliver outstanding products year-round. I focus on developing strategic plans that boost revenue, enhance competitive edge, and ensure positive customer outcomes.I actively engage with customer groups to build community understanding and forge key relationships, while adeptly navigating market dynamics to guide our strategic direction. Previously, I held various marketing roles within Emerald and led prominent marketing initiatives at MAGIC fashion trade events.Outside of work, I love spending time out on the lake and enjoying life with my two wonderful dachshunds, affectionately known as \"danger noodles,\" who bring endless joy to my days in Austin, Texas.MARKETING VP : Highly accomplished Marketing professional with 25 years of experience developing and implementing strategic marketing and product development plans that drive revenue growth and brand awareness. Double digit growth in event attendance for the previous 3 years and awarded \"Best In\" by leading industry award. Proven track record of formulating innovative action plans, conducting in-depth market research and competitive analyses, and spearheading the creation & execution of effective marketing materials. Expertise in leading high performing teams, resolving complex issues, and facilitating communications between departments to further business objectives and exceed company goals.Specialties: Marketing Strategy • Strategic Planning • Multi-Channel Tactics • Product Development • Email Marketing Campaigns • Brand Management • Public Relations • Business Development • Team Leadership • Event Coordination • Budgets • Issue Resolution • Presentations • Market Research • Competitive Analyses • Product Launches

Experience

1. Group Vice President

   Emerald

   Sep 2022 — Present · Austin, TX, US

   As the GVP, Merchandise at Emerald, I lead the Merchandise Group overseeing events such as ASD Market Week, Sports License & Tailgate Show, and event related digital marketplaces. With over 25 years of experience in the trade show and media industry, I have a proven track record of success, consistently exceeding sales and attendance goals.My role involves driving strategic growth, managing the P&L, and collaborating with internal and external stakeholders to deliver exceptional products year-round. I am dedicated to evolving and implementing strategic plans that result in revenue and profit growth, competitive advantage, and positive customer outcomes.I engage deeply with customer groups to ensure a strong community understanding and establish meaningful relationships with key customers. I also master market dynamics and content offerings to drive the Merchandise Group\'s strategic direction, ensuring our offerings align with evolving customer needs.In addition to overseeing sales, attendee acquisition, marketing, and operations, I prioritize accurate forecasting and financial management. I am committed to achieving the annual operating budget while continually evaluating the business portfolio for optimization.My approach is data-driven, and I excel at problem-solving, especially in challenging situations. I have a strategic and collaborative mindset, strong interpersonal and negotiating skills, and the ability to motivate and influence teams effectively.I lead with integrity, foster a culture of collaboration and respect, and consistently seek synergies to drive success within our organization and the markets we serve.

Education

• Louisiana State University

  MBA, Business

  1996 — 1998

• Louisiana State University

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Louisiana State University

  Bachelor's in Marketing, Marketing

• LSU Shreveport

  Bachelor's, Marketing

  1990 — 1993

Skills

• Market Research
• Branding & Identity
• Fashion
• Marketing
• Public Relations
• Business Development
• Online Marketing
• Integrated Marketing
• Advertising
• Sales
• Event Planning
• Competitive Analysis
• Start-Ups
• Marketing Communications
• Brand Management
• Marketing Strategy
• Direct Marketing
• Event Management
• Social Media
• Strategic Planning
• Social Media Marketing
• Leadership
• Trade Shows
• Marketing Management
• Email Marketing
• Management