Camille Schmidt
Account Director Running Activation & Experience @act.3
Signup · Get unlimited contacts
WORK HISTORY
Account Director Running Activation & Experience @act.3
Berlin, DE
Team Lead driving adidas campaigns at the forefront of fast-paced sports marketing—delivering large-scale activations, race experiences, and community engagement that create lasting brand impact.Plan and execute large-scale activations, including the adidas Berlin Marathon booth spanning over sqm, delivering seamless and immersive brand & retail experiences.Create impactful race activations across the full participant journey—from shakeout runs and training sessions to panel talks and post-race experiences—ensuring meaningful engagement at every touchpoint.Own and translate the annual marketing strategy into localized activation plans, ensuring alignment across brand, retail, community, and commercial objectives.Manage events in key cities with a focus on lifestyle, running, and training, creating meaningful interactions for participants and communities, overseeing the full process from concept to execution, including design, retail, architecture, and brand activations.Lead the team managing the adidas Runners community in Germany, driving engagement, growth, and brand loyalty across multiple markets.Oversee cross-functional teams and external partners to ensure flawless campaign execution from concept through post-event analysis.Collaborate with internal stakeholders and clients to align events with strategic brand objectives and measurable KPIs.Drive innovation in event formats, integrating interactive, digital, and community elements to maximize engagement and reach.Overseeing and inaugurating a shoe count analysis tool to collect race data.Monitor performance metrics and insights to continuously optimize campaigns, community initiatives, and team workflows.
EDUCATION
FernUniversität in Hagen
Wirtschafts- & Bildungswissenschaften
Technische Universität Ilmenau
Angewandte Medienwissenschaften
ABOUT CAMILLE SCHMIDT
SPORT. CULTURE. IMPACT.I’m a Brand Activation & Experience Lead with 12+ years of experience building and scaling brand experiences across sports, fashion, and lifestyle. I’ve led large-scale activations, community platforms, and market-level programs across Germany and Europe, working at the intersection of brand strategy and operational execution.My background spans brand-side leadership within agency environments, which means I’m comfortable owning strategy end-to-end while staying close to delivery. I build programs that are culturally relevant, locally credible, and designed to scale — from flagship activations and long-term community ecosystems to multi-market rollouts.I work best where brand, culture, and business meet: translating global direction into strong local execution, aligning diverse stakeholders, and turning ideas into repeatable systems rather than one-off moments. I’m hands-on when needed, decisive under pressure, and focused on impact over optics.Experience includes market strategy, partner and agency leadership, budget ownership, and performance evaluation across both qualitative and quantitative KPIs.Always interested in roles where brand experience is treated as a growth lever, not a side project.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.