Camille Duparc

Marketing and Communications Project Manager @Merkur

Montréal, CA

Popularize technical and industrial subjects through interviews and field meetings with Merkur engineers and technicians, to ensure that their expertise reaches our target audiences- Manage B2B marketing and communications content in EN and FR: strategy, creation, promotion, SEO and ROI analysis. Ex: web page, landing page, blog article, newsletter, social network publication. etc. And management of external service providers- Participate in the definition of new offers/services or updating of existing offers and deployment of the associated marketing strategy and media: value proposition workshop, sales pitch- Ensure the development of Merkur\'s brand image and positioning, participate in the elaboration of the global marketing and communication strategy: strategic and operational annual plan, benchmark, persona, KPI analysis, etc- Create promotional tools (FR and EN ) to support sales forces at customer meetings and local and international events (trade shows, conferences, industrial visits)- Develop one-off lead generation campaigns aimed at our target audiences- Contribute to the organization and promotion of events organized by Merkur: presentation content, invitations, promotional tools, pre- and post-event communication

IUT2 Grenoble

Technology university degree of information communication, organisational communication

Hight school Saint exupery bellegarde

European Science Baccalaureate

ISCOM

Master 1 Marketing et Communication Globale, Marketing Communication

ISCOM

Master 2 Manager de la marque, Communication

Turku University of Applied Sciences

Bachelor of Business Administration - BBA, Business administration