Camille Dirocco

Manager, Business Development @Macerich

Los Angeles, CA, US

Led brand partnerships and business development initiatives across a portfolio of high-profile retail destinations spanning Southern California, connecting brands with millions of consumers through impactful physical experiences. Oversaw out-of-home media, sponsorships, and event activations, including custom pop-ups, seasonal programs, and integrated campaigns that drove visibility, engagement, and measurable ROI.Partnered cross-functionally with marketing, property, and operations teams to transform property environments into dynamic platforms for storytelling and experiential marketing. Managed on-site brand activations, sponsorships, and short-term pop-ups across multiple properties, ensuring seamless execution and strong alignment with both client objectives and property strategy. Collaborated with national and regional advertisers to develop multi-channel campaigns that combined media placements, experiential touchpoints, and digital amplification for maximum impact.

Isenberg School of Management, UMass Amherst

Bachelor of Science, Hospitality & Tourism Management