Camilla Schemmel
Assistant Manager, Influencer Campaigns @Shespeaks Inc
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WORK HISTORY
Assistant Manager, Influencer Campaigns @Shespeaks Inc
New York, NY, US
Sourced and vetted high-quality content creators for major brands including Mars Wrigley, Walmart, Target, Drybar, etc.Developed expertise in Instagram, TikTok, and YouTube content creation, trend analysis, and performance-driven storytellingWrote client-facing copy including communications, reports, and community blog contentCreated and edited short-form video and static assets for social media platformsDesigned campaign and website graphics using CanvaManaged influencer analytics and campaign tracking using CreatorIQDrafted campaign materials including client briefs, creator briefs, and program copyNegotiated influencer deliverables and rates to align with campaign budgets and objectivesWorked with SmartCommerce Add-To-Cart and subsequent dataProduced final campaign reports summarizing performance and outcomesLeveraged AI tools to streamline influencer pitching, develop creator toolkits, and refine content for paid ad use
EDUCATION
University of Cambridge
Master of Philosophy - MPhil, Digital Humanities
Loyola Marymount University
Bachelor of Arts - BA, Communication and Media Studies
Loyola Marymount University
Bachelor's of Arts, Communication and Media Studies
ABOUT CAMILLA SCHEMMEL
With nearly four years of experience in digital and social media, I am an Assistant Manager on the Influencer Campaigns team, leading end-to-end creator content management, including editing, content development, and trend implementation. I focus on streamlining campaign workflows through AI-driven tools to enhance operational efficiency and performance.
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