Camilla George
Marketing Technology & Transformation Lead In-house Agency, 368 @Deloitte
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WORK HISTORY
Marketing Technology & Transformation Lead In-house Agency, 368 @Deloitte
London, GB
Leading a progressive vision and implementing a plan to consolidate and connect marketing technologies, enhancing marketing effectiveness and delivering tangible impact on firm revenue and growth potential- Business owner of the Deloitte UK Customer Data Platform Proof of Concept, collaborating across multi-functional teams to drive key decisions aligned to process, data modelling, and use cases that directly impact firm growth- Leading a comprehensive Marketing Technology Assessment to evaluate and optimise the existing marketing technology stack- Leading the executive buy-in, project and financial planning for an end-to-end marketing technology transformation project. This includes presenting to executive leaders globally, acting as business owner to ensure alignment with firm strategic needs, managing risk, and delivering progress reporting. Responsibilities also include- building and delivering against technical, process, and insight requirements throughout the project lifecycle- proactive and progressive leadership role within Deloitte’s In-house Agency, 368 Leadership, focusing on team management, channel optimisation, and campaign effectiveness to drive exceptional client experiences- Leadership of the Marketing Engagement team, inspiring a broader view of marketing automation\'s impact on growth and ensuring progression against the cross-channel strategy- Leading on AI use case definition and adoption of AI tools to support enhanced ways of working and innovation.
EDUCATION
CIM | The Chartered Institute of Marketing
Diploma, Marketing
University of Liverpool
Geology & Physical Geography
SKILLS
ABOUT CAMILLA GEORGE
Highly motivated and results-oriented marketing professional with over 20 years of experience, consistently exceeding expectations in dynamic and challenging environments. Proven ability to lead and deliver complex marketing transformation projects, build and lead high-performing teams, and drive innovation in marketing technology. Passionate about leveraging technology to achieve strategic marketing objectives and deliver exceptional customer experiences.
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