Camilla White

About Camilla White

Strategic marketer with 7+ years of experience turning complex product capabilities into compelling stories that drive adoption, customer retention, and brand loyalty.I specialize in the intersection of product marketing, customer storytelling, and lifecycle engagement. My background includes leading global communication strategies, developing scalable content programs, and building cross-functional alignment across product, marketing, and customer success teams at companies like SAP Concur and Microsoft.I’ve worked on everything from product update campaigns and launch communications to customer advocacy programs and brand messaging, always with a focus on clarity, impact, and the voice of the customer. I\'m especially energized by conversations that value storytelling, cross-functional collaboration, and customer-first thinking. Let\'s connect!

Experience

1. Customer Marketing Manager

   Simplicity Consulting

   Oct 2025 — Present

   I\'ve had the privilege of focusing on several functions within the Global Customer Marketing team at SAP Concur since 2021. Currently I’m focusing on Customer Advocacy, Community, and GTM enablement efforts.Customer Advocacy & Community• Manage the SAP Concur Champions customer community (400+ global members), sharing engagement opportunities and building trust among our strongest advocates.• Strategically revamping the Champions onboarding experience, improving how new advocates enter and engage in the program.• Supporting our global marketing stakeholders with marketing reference requests for customer-focused webinars, product feedback sessions, event speaker opportunities, and more.Product Communications & Go-to-Market• Currently I focus on GTM enablement efforts for the SAP Concur AI functionality by providing strategic toolkits, content, and campaigns to global marketers focusing on adoption and utilization. Recently within product communications, I focused on-Led global product update communication strategy across email, community, webinars, and in-product messaging-Partnered with Product Marketing and Solution Marketing to translate complex product updates into clear customer-first messaging-Contributed to the retention of $375M+ in at-risk ARR through timely lifecycle messaging campaigns.Managed the full content lifecycle including strategy, writing, legal/compliance review, localization, and deployment.

Education

• University of New Hampshire

  Bachelor's degree, Communication and Political Science

  2009 — 2013