Camilla Tarsitano de Andrade

About Camilla Tarsitano de Andrade

Loyalty, CRM and Customer Engagement professional with over 12 years of experience designing and managing high-impact programs that drive customer retention, channel activation, and long-term value. I specialize in building structured loyalty strategies—connecting lifecycle journeys, incentive mechanics, and CRM architecture to improve performance, engagement, and relationship strength.Throughout my career, I’ve developed end-to-end loyalty and incentive programs for both B2B and B2C audiences—defining business rules, engagement flows, and customer segmentation to support personalized experiences. My focus is always on the customer: mapping needs, creating journeys, and aligning every process (from legal to financial) around a consistent and measurable relationship strategy. I bring strong analytical capabilities and business acumen, using ROI, P&L, and behavioral KPIs to guide decision-making and ensure program impact.What sets me apart is the ability to bring structure where there is ambiguity. I’m often trusted to rebuild or redesign programs that lack consistency, clear governance, or strategic direction—applying a blend of analytical depth and execution clarity to create scalable and reliable solutions.I value transparency, empathy, and collaboration. I believe impactful programs don’t rely only on strong architecture—they depend on teams that are aligned, informed, and empowered. I\'m passionate about transforming routines into meaningful experiences, and I thrive in environments where cross-functional teams come together to solve, simplify, and build.Let’s connect to exchange ideas, explore collaboration, or build programs that make customer relationships stronger and more meaningful.

Experience

1. Corteva Agriscience

   Present

Education

• Insper Instituto de Ensino e Pesquisa

  Master, Marketing Management

  2006 — 2007

• Universidade Presbiteriana Mackenzie

  Bachelor’s Degree in Business Administration

  2000 — 2004

• Instituição de Ensino FIPE

  MBA, Project Management and Economic Analysis

• FIA Business School

  Postgraduate Certificate, Digital Transformation and Agile Methodology

• Columbia Business School

  Digital Marketing: Customer Engagement, Planning & Analytics

Skills

• Strategic Partnerships
• Strategy
• Market Planning
• Business Strategy
• Team Leadership
• Process Management
• Financial Analysis
• Business Intelligence
• Achieving Measurable Results
• Partner Management
• Strategic Planning
• Management
• Product Management
• Marketing
• Marketing Strategy
• English
• Co-Branding
• Business Process Improvement
• Negotiation
• Operating Systems
• Marketing Management
• Market Analysis
• Email Marketing
• Project Management
• Relationship Management
• Driven by Results
• Partner
• Business Planning
• Corporate Partnership Development
• Market Research