Camile Turner

About Camile Turner

Experienced traditional and digital Marketing Professional. Core competencies include:…

Experience

1. Senior Digital Marketing Specialist

   Valvoline Global Operations

   Feb 2024 — Present · Lexington, KY, US

   As the Senior Digital Marketing Specialist for Core N.A.(North America), focus lies in technology utilization by aiding in the success of Valvoline Global Operations B2B lead and demand generation marketing efforts. Through a marketing technology stack including the Salesforce product landscape (Marketing Cloud, Sales Cloud, Data Cloud, Ad Studio, Einstein and CRM) to optimize revenue growth and deliver optimal customer experience across multiple Core N.A. segments. Establish the strategy, tactics, and tools to deliver the maximum value to internal, cross functional stakeholders, associates, and customers while supporting the business more consistently to communicate with Valvoline customers and partners, grow new business, and increase share of market with existing customers.Ongoing efforts assisting in the development and implementation of advance audience segmentation strategies in Salesforce Marketing Cloud for influencing data optimization. As well as ongoing management of data accuracy and processing to improve productivity and collective marketing efforts.For a positive impact on campaign optimization and strategy, responsibilities include development and maintenance of Salesforce Marketing Cloud email templates for brand consistency and brand equity. Implementation of independent campaign reporting structure and organization campaign impact on demand and lead generation efforts. As well as collaboration with external and internal creative agencies to improve conversion, engagement and retention rates for current and prospective customers.

Education

• O'Fallon Township High School

  High School, General Studies

  2003 — 2007

• Tennessee State University

  Bachelor’s Degree, Business Administration, Marketing

  2007 — 2011

• Midway University

  Master of Business Administration (MBA), Sport Management

  2016

Skills

• Customer Retention
• Customer Service
• Press Releases
• Public Speaking
• Marketing
• Event Management
• Powerpoint
• Microsoft Office
• Sales
• Direct Sales
• Event Planning
• Graphic Design
• Account Management
• Social Media
• Sports Marketing
• Logo Design
• Sponsorship
• Community Relations
• Public Relations
• Marketing Communications
• Radian6
• Social Media Marketing
• Leadership
• Coaching
• Photoshop