Camila Velásquez
Digital Marketing Specialist @Skyscanner
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WORK HISTORY
Digital Marketing Specialist @Skyscanner
Miami, FL, US
Support the campaign delivery teams from pitching, production, launch, delivery, optimization and reporting- Set up, run and optimize direct and programmatic ad campaigns across multiple clients platforms and technology partners- Work closely with the commercial team and clients to understand partner objectives and develop relevant advertising strategies to meet these KPIs- Support on the asset production management of campaigns by collaborating closely with in-house creative teams and partners ensuring assets are produced on schedule, within budget, to spec and fulfil campaign objectives- Ensure campaigns are pacing correctly, and are delivering to the clients KPIs- Work with the team to identify possible risks to campaign delivery and put in place mitigation strategies- Work with the team to identify areas where additional budget can be spent based on demand, market conditions and campaign performance and suggest this to commercial Managers- Provide varying levels of reporting on a weekly/ bi-weekly / monthly or end of campaign basis- Collaborate closely with Skyscanner Advertising Product Teams to provide feedback, test partners and help develop new advertising products for Skyscanner.
EDUCATION
Universidad de Los Andes
Bachelor of Fine Arts (BFA), Industrial and Product Design
University of Mississippi
Bachelor of Business Administration (B.B.A.), Marketing
University of Miami
Digital Marketing Professional Certificate, Marketing
SKILLS
ABOUT CAMILA VELÁSQUEZ
I\'m a professional in Digital Marketing with special emphasis in Digital Paid Marketing campaigns in social media and search engine platforms. I have served as an important point of contact and account manager for client communications. I have excellent collaboration skills, a proactive attitude with excellent project management, organizational, and analytical skills. My multicultural background enables me to have a broader understanding of today’s global market and to implement cross-cultural strategies.
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